Datamax M-Class printers are rugged, sturdy printers developed for use in bar coding applications such as healthcare, light manufacturing, inventory and retail SKU management where space, reliability and performance are the motivating factors. The M-Class is designed based on elements borrowed from the industry-leading Datamax I-Class printers, featuring a die-cast aluminum chassis to enhance durability and performance. The printer's design allows for field installable options and quick media changes for users functioning in mission-critical printing capabilities. The compact, modular design enables usage in environments with limited space and offers low total cost of ownership. Options such as Thermal Transfer, Internal Rewind, Peel and Present and a Cutter are user-installable and removable. By incorporating these successful design features into a user-friendly, small footprint printer, the M-Class surpasses current bar coding and labeling requirements. The M-Class printer is intended to address the needs of new users of bar coding technology, as well as the prominent choice for users who have aging thermal printers that need to be replaced.